Italian manufacturers produce an array of bikes. Ranging from street legal racers to adventure-ready bikes, there’s sure to be something suitable for every rider – and all have one thing in common: being great fun to ride.
Moto Guzzi first began production of their signature V-twin engines in 1921 and eventually reigned supreme at Grand Prix motorcycle racing before agreeing on an informal agreement to withdraw post World War II.
MV Agusta
MV Agusta is an Italian manufacturer of high-end motorcycles with headquarters located in Varese, Italy. Established by Count Domenico Agusta in 1945, Meccanica Verghera Agusta refers to the village where their first bikes were manufactured.
Count Agusta’s three and four cylinder race bikes were legendary, winning 17 consecutive 500cc world championships under Giacomo Agostini, Mike Hailwood, Phil Read and John Surtees’ expertise as riders. These machines were famous for their exceptional road handling characteristics.
Recently, MV Agusta has experienced financial challenges; however, its new owner Pierer has pledged to return it to profitability. While this promises well for their return, the team must deliver as promised for real success to occur.
Benelli
Benelli is one of the oldest Italian bike manufacturers, boasting over five decades of innovation. Their website proclaims their legacy, emotion, and intelligence as their key values.
Their bikes are built with riders in mind. The TNT family of bikes features a steel trellis frame, providing tuned flex for precise and stable handling as well as high lean angles to give riders optimal feel.
The museum features an exhibit dedicated to Pesaro house’s long and storied history, including photos of riders and technicians who helped bring glory and success to its brand, along with trophies from each era. Furthermore, an impressive collection of Benelli and MotoBi motorbikes are displayed for visitors’ perusal. Free admission is provided daily from 9 am-6 pm.
Moto Guzzi
Moto Guzzi is one of the oldest Italian motorcycle manufacturers and an innovator since its founding. Giulio Carcano designed Moto Guzzi’s durable yet lightweight 250 and 350cc motorcycles which won Moto Guzzi five consecutive world middleweight championships between 1953-1957.
Giovanni Ravelli, Giorgio Parodi and Carlo Guzzi founded their company in 1921 with an eagle as its emblem – all three had served together in Italy’s Air Force during World War I – hence why this image would serve as their symbol.
Moto Guzzi’s latest technology strives to ensure riders remain safe and comfortable on the road. Their V9 features adaptive aerodynamics which deploy two wings at user-programmable speeds in order to protect from windblast and weather elements.
Moto Morini
Moto Morini first achieved fame with its exquisite 72-degree V-twin engine of the 3 1/2 Strada motorcycle, but since that time has seen multiple ownership and northern Italian location changes before being revived by Chinese parent Zhongneng Vehicle Group.
Verlicchi designed the X-Cape using high strength steel trellis frames. Despite having only modest power output from its six cylinder engine, its handling is impressively good despite having wide stance for stability on highways as well as enough comfort for passengers on board.
The X-Cape comes equipped with standard features including ABS and a 5-inch TFT dash, yet lacks rider modes and traction control – minor points compared to its quality suspension and tyres that make this motorcycle such a pleasure to ride.
Vespa
A Vespa can be an excellent way to save money and go green, providing stylish transportation around town at an economical cost. Proper maintenance ensures its long life span.
Piaggio engineers created an initial prototype known as the MP5 Paperino (the duckling) in 1944, but company owner Enrico Piaggio was dissatisfied and turned to aeronautical engineer Corradino D’Ascanio of D’Ascanio Designs Inc for assistance. D’Ascanio created a sleek modern design featuring flat base seating for riders with rear pillion seat and curved protection shield with wasp-like lines resembling wasp-like protection shield – giving it its name from impression given Piaggio: “It looks like wasp!”
Vespa is now an icon, selling over 19 million units globally. Its brand value stems from its distinctiveness and heritage – transcending functional product benefits to create an emotional bond between customer and brand.